
Traditions2 min read
Why Friday is couscous day.
In Morocco, Friday means one thing at the table: a big platter of couscous shared by the whole family. Here's where the tradition comes from, and why we keep it on Greenville Ave.
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The Grill1 min read
Every sandwich and wrap on our menu starts with one of two Moroccan breads. One is soft and pocketed, the other flaky and layered. Here's how to tell them apart.
In Morocco, bread isn't a side. It's the plate, the fork, and half the meal. Street-food stalls hand over grilled meat tucked into warm bread, and the bread you choose changes everything about the bite.
Batbout is a round bread cooked on a hot griddle instead of in an oven. As it cooks it puffs up, leaving a pocket inside — a little like pita, but softer and a bit chewier. Our kefta and chicken sandwiches come on an 8-inch batbout, split open and filled with charcoal-grilled meat, tomatoes, onions, and mayo.
Msemen is a square flatbread folded over and over with butter and semolina before it hits the griddle, so it cooks up in thin, crisp, buttery layers. In Morocco you'll find it at breakfast with honey, but it also makes a wrap with real character. Ours is rolled around charcoal-grilled beef.
Batbout holds the filling. Msemen becomes part of it.
New to Moroccan food? Start with the kefta sandwich on batbout — soft bread, smoky meat, nothing in the way. Already a fan? The msemen wrap is the one people come back for.

Taste it
Charcoal-grilled beef kefta on an 8-inch batbout — a soft Moroccan bread — with tomatoes, onions, and mayo.

Traditions2 min read
In Morocco, Friday means one thing at the table: a big platter of couscous shared by the whole family. Here's where the tradition comes from, and why we keep it on Greenville Ave.
Read the story
The Grill1 min read
Spiced ground beef, shaped by hand and grilled over glowing coals. Kefta is the heart of Moroccan street food, and the charcoal is not optional.
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Craft1 min read
The green-and-gold geometry wrapped around our truck is zellige, the hand-cut mosaic tilework you'll find on the walls of every Moroccan riad.
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